Color Equals More Direct Mail Opens

Studies have shown that using color on the outside of your direct mail envelope equals higher open rates. In fact, one study found that 69% of people are more likely to open a mail piece with color text and graphics on the front than they are when the envelope is plain.

Additionally, adding color to the front of the mail piece has more than double the value of color on the back. Four color text and graphics are more than twice as valuable as using only a single color.

Adding color can make a huge difference in your bottom line. Even if your conversion rate remains the same, by doubling the number of people who open your direct mail letter or package, you increase brand awareness from that campaign.

How can you add color to your envelopes?

• Graphics and images
• Color Banners
• Company Logos
• Patterned backgrounds
• Brightly colored indicia
• Outlined of the state in which they live

These are simple changes that can yield excellent results. Why not try color on your next envelope and see what a difference it makes for you?



At BFC, for over 40 years we have been a print partner for numerous successful direct mail campaigns. We have the equipment and expertise to leverage affordable color technology for maximum impact and return on investment.