BFC celebrates 50 years of innovation with continued growth and the addition of a second Canon varioPRINT iX3200 press. This investment strengthens BFC’s ability to deliver high quality print, efficient workflows, and integrated e commerce and marketing automation solutions for clients across many industries.
BFC, a leading provider of e-commerce solutions and marketing automation, is celebrating its 50th year in business with continued growth and investment in cutting-edge technology.
Learn how to eliminate data silos that disrupt personalized marketing and lead to lost revenue, high costs, and poor customer experiences. Explore five practical steps to connect inbound and outbound mail, centralize data capture, improve analysis, and create a stronger foundation for targeted communication.
For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing.
The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the past 20 years.
Real-Life Split Testing – If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different.
Is it possible to have a single, web based portal for all marketing collateral? The answer is yes. Learn how in this guide.
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot.
No doubt—getting a quick boost in sales feels great. However, the biggest profits come from long-term customers who provide recurring revenue over time. This is particularly true when it comes to investing in personalized print.
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, to do.
