POP

Having a well-designed and well-placed POP display can be a critical sales tool for you organization. These displays can influence customers at the most critical moment in the purchasing process. POP displays are separate from the traditional self-space and engage the shopper through their shopping experience. The goal is to enable a stronger interaction between the shopper and your products that might not otherwise occur.

The majority of POP displays are placed in the action alleys of large aisles, on the end caps, in stand-alone areas, or at check out. This removes your product from your direct competition within the aisle and focuses the shopper’s attention directly on your product. POP displays are extremely versatile and come in various sizes and shapes. Many POP displays are easy to assemble and can be utilized multiple times after being broken down.

POP displays are very customizable and are especially versatile. Because they are easy to assemble, you can coordinate your marketing efforts with larger marketing campaigns. This allows you to align with seasonal, promotional, holiday, and special campaigns that increase customer engagement.

As with other direct response marketing efforts, it is important to understand some key drivers of a successful program.

1. Target Audiences:
2. Retail Partner:
3. Format:
4. Placement:
5. Branding:
6. Engagement:

Each display format can help support the goal of the campaign and increase customer engagement.