Marketing Fulfillment Portal
Marketing Fulfillment Portal
As companies grow, it becomes harder to control your brand effectively. You simply cannot see and approve every piece of user generated content with a distributive sales organization or franchise business model. In today’s world of digital marketing, it has only become more difficult to monitor. BFC can help execute your company’s content distribution strategy.
Single source for all types of marketing collateral
Our Marketing Fulfilment Portal can be your central online repository for all your brand assets utilized in creating distributed marketing content. This encompasses brand guidelines and assets, approved logos, predefined marketing content, direct mail, sales collateral, email marketing, and promotional items.
By providing an end-user marketing portal, you can streamline your marketing efforts, saving your organization time and money. Users spend a lot of time looking for the right items. Having every item in one place at their fingertips 24/7/365 makes it easier to find.
Our portal allows your team to be ready to stay on top of their marketing needs all day, every day. Your brand is critical to your success, and having access to logos, social media content, email marketing, and sales collateral during non-business hours can be critical. Allowing for single-sign-on integration makes this process even simpler.
Enabling your brand, while allowing some creativity is important
The portal uses multiple solutions to allow your business to go on while maintaining your brand identity. Utilizing professionally designed templates, whether it’s from your design team or ours, allows users to easily create business cards, flyers, sales collateral, email marketing campaigns, direct mail, and social media posts. These templates control your brands logos, images, fonts, and colors to eliminate the rouge stretched logo or wrong approved colors.
Another capability of our Marketing Collateral Portal is the use of user profiles. By creating detailed user profiles, we can automatically create customized templates using information found in the profile itself. This can include contact information, headshots, brands, divisional, or regional information customized to the templates. This allows your users to generate personalized content with a single click of a button.
However, there are situations when you need to empower your team for a little more personalization. Using the user profile permissions, you can define areas of content that can be customized even further. The template will only allow a user to change approved content at the corporate level.
Fully Integrated eStore with Fulfillment
The portal has a common process across all marketing content to decrease user confusion and reduce time to market. The web-based portal leverages a simple UX interface to reduce the clicks from design to production. All items use the same catalog structure to make it easy to classify and find your items.
By using the same structure, you can find your items quickly, customize if needed, review a final proof, and output your content. The portal allows you to download content directly to the user or send directly to all our fulfillment services options.
If you download a new social media post or a brochure to take to a meeting, you can be ensured that it will match the same brand guidelines that have been approved. Having a fully integrated fulfillment solutions allows us to control all outputs, no matter the format or marketing channel.
The Marketing Fulfillment Portal also allows users to order pre-approved stocked items from our pick and pack division. This allows your organization to reduce production cost by sourcing larger quantities and then drop-shipping smaller orders as needed.
Deliver and share everywhere
BFC is a full service digital and print communications company with innovative systems to enable your marketing strategy. The portal is directly integrated into our print production equipment to offer turn-key solutions. From web to print or design to print, our variety of equipment can handle all of your business/marketing needs.
Our investment into the Oce VarioPrint i300K inkjet press features one-to-one personalization jobs of any size. The inkjet print quality allows for perfect digital variable color output. This is ideal for business cards, co-brand sales brochures, direct mail, over-sized postcards, personalized mailings, and ID Cards.
Another supported output from our production facility is wide format. Our equipment is ideal for large banners, point of sales displays, signage, static clings, and year signs. We can produce high-quality images and crisp text on a variety of substrates.
All the products or campaigns can also be delivered via digital download. Using the same technology that drives our print production equipment, we can ensure the same high-quality output in a digital format. This gives your team flexibility between waiting on professionally printed market content and simply downloading and posting that content in a digital format.
