Make an Impact with Color Inkjet Printing

Color inkjet is revolutionizing transactional and marketing communications. According to the market research firm InfoTrends, production color digital print continues to grow at an astounding rate. Inkjet is set to increase by 19%, from 200 billion impressions to 350 billion impressions, by 2020. Likewise, where color inkjet accounted for 46% of total production digital color page volume in 2015, it will account for 62% in 2020.

The demand for color is growing. Studies show that color increases document or image recall in the 80% range. For the first time, many customers are now able to communicate in full color, the environment where data shows about 40% more people are likely to select or read materials vs one color output.

Today’s inkjet offers outstanding quality and sophisticated workflows making it the perfect solution for high-quality transactional and marketing applications. Here are some uses uniquely designed for inkjet.

HIGH QUALITY, HIGH VOLUMES Today’s inkjet pigments run more reliably and enable high-speed inkjet presses to print much more vibrant, higher quality images on an expanded range of substrates than before. Inkjet is no longer relegated to “down and dirty” direct mail. The variety of potential applications includes high-quality marketing pieces with full variable content.

ELIMINATING OFFSET SHELLS MEANS YOU ARE “QUICKER TO MARKET” The ability to marry high-quality printing with a low cost per piece means that you can replace those pre-printed offset shells and inserts with full “white paper in/full color out” workflow. You can turn jobs around faster and eliminate warehousing and storage cost.

FULLY VARIABLE COLOR PRINTING Inkjet printing’s flexibility allows for a virtual document warehouse workflow that will enable you to do on-demand printing, 1:1 and segmented communications, including mail optimization in postal sort order, in full color without adding a lot of cost to the job.

FLEXIBLE RUN LENGTHS The current generation of inkjet lets you print full-color personalized direct mail pieces with higher quality, increased speed and more flexibility than toner-based color. This flexibility allows you to match shorter run and test mailings with the full-length campaigns, so you always have a consistent look and feel.

What can inkjet print?

  • • TRANSACTIONAL Policies, warranties, ID cards, bills, statements, and letters or notices
  • • PROMOTIONAL Brochures, postcards, direct mail, inserts, catalogs, coupons
  • • GENERAL OFFICE Business cards, letterhead, training manuals and other sales support material

BFC is a single source provider of variable data and offset printing, complex fulfillment, pick and pack services, and technology solutions to automate and create efficiencies relating to print and electronic communications.

With more than 40 years of industry experience, we’ve built a reputation as experts in our industry and a valued resource for our clients. We have created long-lasting relationships and mutually rewarding partnerships. To discover how our new technology can enhance your communication programs, click the button below.

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