Does print buying stress you out? There are so many details that can make or break a print job. Then you have finishing, mailing lists, dealing with the USPS. . . and oh, yes, schedules. Print buying can be a daunting task. Try these common-sense strategies to make your experience more predictable and (hopefully) stress-free.
1. Get into your printer’s ears. By involving your printer early in your project, you will get a high-quality result while saving time and money. Tell them your concept, they will suggest colors, papers, layouts, and finishes that can minimize production time at the best cost.
2. Plan backwards. Given today’s advances in printing technology, buyers often underestimate the time required to deliver a job. Sure, you may be printing on a digital press, but you still have prepress, proofing, special order requirements, and finishing. Providing ample lead time will save money by preventing rush charges.
3. Know your specs. The more explicit your instructions, the more likely you are to be happy with the quality and cost of the end product. One missing piece of information or last-minute change can delay a cost estimate, proof, or final production.
4. Proof everything. Your printer should alert you if they identify errors in your file, but they aren’t experts in your marketing copy—you are. Your print job cannot move into the next stage of production until you sign off on the proof, and that includes your copy.
Even if you do not have a job to submit today, give BFC a call so we can start preplanning your next project. Together, we can create a stress-free print buying experience that will exceed your expectations for quality, efficiency, and cost.
About BFC
BFC is a single source provider of variable data and offset printing, complex fulfillment, pick and pack services, and technology solutions to automate and create efficiencies relating to print and electronic communications. With more than 40 years of industry experience, we’ve built a reputation as experts in our industry and a valued resource for our clients. We have created long-lasting relationships and mutually rewarding partnerships.
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