BFC – Direct Mail Marketing – Print – Fulfillment – Technology – 630-557-8060
With any aspect of running a business, strategy and planning are critical. This is certainly true when it comes to direct mail marketing. Careful planning before rolling out direct mail as part of an integrated marketing plan helps improve chances of success. Without a doubt, direct mail can be an effective way of reaching new customers and driving new sales. When a smart plan serves as the foundation for your campaign, it influences new and current customers for future purchasing.
-Decide when you want to incorporate direct mailing as a component of your wider marketing strategy. You might be asking yourself whether direct mail is a dependable tactic to make part of your overall marketing plan. And if so, how would direct mail relate to your other marketing avenues? Direct mail enables you to reach out to a particular audience that might be harder to reach online. Certainly, direct mail allows your marketing to focus on demographics that otherwise may not be available. Utilize this in order to connect with people more likely to become customers.
Targeting the same potential customer list with your other marketing tactics works in coordination with direct mail. Consequently, that increases the chances of generate leads that convert to sales. For that reason, you’ll want to present consistent messaging across all your marketing.
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-Design your direct mailers with a specific consumer in mind. Understanding the audience you want to reach is fundamental when implementing a direct mail plan. It’s essential to relate messaging to those most likely to become customers. Before you begin designing, consider who may be an ideal customer for your campaign. Once you establish that, it’s time to begin the design. It’s likely the recipient will seek additional information so remember to add your company’s website and contact details. This helps ensure they will continue researching your product or contact you directly.
-Customizing your direct mailers to make a personal connection. Personalization of your direct mailers increases the effectiveness of your marketing. Depending upon your marketing budget, there are multiple ways to personalize direct mail. This can range from addressing the mail piece in the recipient’s name to sending handwritten envelopes. Naturally, there is technology that can create a handwritten effect. It is among the most reliable ways to prompt the recipient to open their mail. While budget does play a role, any personalization to your direct mail will help make it more effective.
-Target your potential customers more than one time and incorporate into an overall marketing campaign. Putting a mail piece into the mailbox of possible customers once doesn’t necessarily mean it will convert to a sale. It’s more effective to keep targeting the same mailing list more than just once. Whether it’s the same piece or one with a different design and the same messaging, follow up is important. Ongoing marketing efforts to the same consumers serves to establish your business as an option for their needs. After developing an appealing direct mail piece, remain confident and understand it may require a few attempts to generate sales.
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-Good timing is essential. A goal of direct mail is to place it in the hands of potential customers when they’re making decisions. Because you know your products so well, you also know the customers that can benefit the most from them. Based on your products and the purchase size, the purchase decision may be brief or take a lot longer. Consider how much time your target customer requires to conduct their research and decide to purchase. You’ll want to take this time period into account planning your Direct Mail Marketing. That information can help you know when to send out the first mailing as well as the next round. Additionally, keep it in mind for the other components of your marketing plan.
-Monitor the performance of your direct mailers. After development of your plan, you’ll next want to put a tracking method in place. This will help measure how your campaign performs. For example, you can implement coupon codes, call tracking and landing pages. It’s useful to see how your marketing campaign performs so you can make updates accordingly and optimize what works.
With proper application, Direct Mail Marketing can be a very worthwhile marketing strategy. By following best practices you’ll put a relevant, appealing message in the hands of prospective customers. It’s a great way to impact decision making on services and products they could use.
-Understanding your potential customers. Consider the products and services you’re offering and who can use them. Concentrate your efforts on that audience. While direct mailing can result in an excellent ROI, researching your customers can still result in savings. It will help identify where the people are who are most prone to purchasing what you offer
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After taking steps to define your ideal market, consider sending out a few test mailers. However, be sure to track the engagement of your potential customers. For instance, this can be done with a coupon code distinct to the mailing campaign. A code can track online according to how many customers use it. Also, it could be in the form of a phone number or an email for that mailer specifically. This enables you to easily follow who engages with your Direct Mail Marketing.
Grow Your Business – Reach New Customers – Direct Mail Marketing – BFC – 630-557-8060
Direct mail marketing is simply physical print media business send by postal mail. The intent is to present products and services in order to gain new customers. Direct mailers must identify the business and its products. Also, the mail piece should feature a call to action and a way customers can contact the business.
-Direct Mail Marketing is an interactive experience. By its nature, recipients physically go through their mail and read it before choosing to keep it or discard it. Direct Mail Marketing helps to put your products and services in front of more eyes than some other marketing techniques. When you include special offers or coupons, your customers are more likely to keep it.
-Direct Mail Marketing is memorable. Receiving materials in the mail can bring out positive, nostalgic memories. Even though we live in the digital age, there’s still a unique quality about getting something in the mail. Certainly, to spark an emotional reaction with your recipients, consider a personal touch such as a signature on your materials. It’s those kinds of seemingly small gestures that make marketing more distinct.
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Note that most consumers tend to skim through their postal mail before discarding it. A creative, colorful piece of direct mail presents a higher chance of standing apart in mailboxes than a website. (At least at the initial stages of a campaign.) Consumers are not expecting direct mail quite as much in this modern era. Additionally, when skimming though postal mail they are not subject to the same type of distractions as they see online.
Even when a consumer doesn’t redeem your coupons right away, they still might hold on to it. Particularly when it’s something they’ll eventually need. For instance, they’ll put it on their refrigerator door as a reminder. Then, when they’re ready to schedule the service you provide your coupon is right there at hand.
BFC Direct Mail Marketing