Commercial Printing North Aurora IL – BFC Print, Fulfillment & Technology – 1051 North Kirk Road – Batavia IL – Call 630-879-9240
It’s critical to give consumers an incentive to visit your company’s website by frequently updating it. Nothing diminishes enthusiasm for a new internet portal like than one that appears dated and overlooked.
This means you’ll need to commit internal resources toward having new Commercial Printing North Aurora IL materials developed or rely on a vendor to create them. To accomplish this, you’ll need to either develop and build out your year plan for developing collateral, or ensure your current plan has a schedule that will keep your users interested. It is not uncommon to release the site for use with only a few starter items and add as time goes.
It is also a good idea to provide users with a mechanism to request certain items be added to the platform. That way you can monitor requests and see if there are certain items more in demand. These discussions will allow you to create new collateral with the certainty that they will be useful to your users.
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Highlighting Your Products
Of course, a benefit of using a centralized platform is you can direct visitors toward your preferred collateral. On your homepage, you feature your latest messaging or time-sensitive special offers, like promoting your organization at an upcoming event, for example. Having these documents on the platform for easy usage serves to highlight their importance.
Keep in mind, the portal makes ordering and customizing collateral much easier. Maintaining a well curated and organized platform will limit the time they need to search for the most appropriate collateral.
Perhaps most importantly, you should solicit feedback from your users regularly. Not just on the aforementioned collateral, but also on the quality of the system in general. Is there a prominent function your users just don’t need? Then you can go to your vendor and ask to have this removed.
Grow your business with technology and Commercial Printing North Aurora IL – call BFC at 630-879-9240.