Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have

To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name,

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other

The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces

Real-Life Split Testing – If you want to know what’s working, test it. Is this recipe better than that

Is it possible to have a single, web based portal for all marketing collateral? The answer is yes. Learn

We all want to sell more products and services, and for decades, brand awareness has been the subject of

No doubt—getting a quick boost in sales feels great. However, the biggest profits come from long-term customers who provide

If you had to name the top priority for marketers today, what would it be? If you said creating

You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people

When you want to get something right, consult the experts. For direct mail, there is no greater expert than

  One of the most powerful consumer trends of 2020 has been the move to the suburbs. Yes, the