3 Ways to Use Age Demographics in Targeting   When developing a direct mail campaign, we often take into consideration a person’s age [...]

3 Reasons to Use Direct Mail There are lots of reasons to use direct mail, and you may have heard many of them. [...]

Make Your Print Faster to Read Who has time to read marketing communications these days? Consumers love print, but they have less and [...]

Millennials & Gen Zs Brand Loyalty Millennials and Gen Z consumers are a dominant force in the marketplace, but their loyalty is fickle, [...]

Personalization: Why It Works Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations to postcards in the [...]

Don't Let Print Buying Stress You Out Does print buying stress you out? There are so many details that can make or break [...]

5 Stats that Show Print Still Matters (A Lot) Think print is starting to “lose its cool” in the age of digital marketing? [...]

USPS to retire CAPS USPS to Retire the Centralized Accounting Processing System (CAPS) – Effective April 1, 2019 The Postal Service has launched [...]

Three Approaches to Measuring Direct Mail Results When you invest in any marketing effort, you want to know if it’s working. There are [...]

Want to Keep Customers? Ask Their Opinion (Then Act on It) Want to keep your customers loyal and continuing to shop from you? [...]