Three Approaches to Measuring Direct Mail Results When you invest in any marketing effort, you want to know if it’s working. There are [...]

Want to Keep Customers? Ask Their Opinion (Then Act on It) Want to keep your customers loyal and continuing to shop from you? [...]

USPS Postage Rate Increase Coming AGAIN – How planning now can save you money! Most mailing and shipping options are slated to increase [...]

Every Door Direct Mail: Your Secret Weapon If you run a local business or a larger regional or national organization that relies on [...]

Tap the Marketing Power of Exclusivity Want to increase the chances that your prospect will bite? Make your next direct mail or email [...]

How did they do that? Dazzling. Brilliant. Whether you’re looking for a high impact shine to make an image jump off the page [...]

Case Study: BFC delivers Delta Dental of Arkansas mailings within tight mandated time frame The Project Delta Dental of Arkansas was selected as [...]

5 Reasons Direct Mail Fails Every now and then, you come across some really horrific examples of direct mail opportunities gone wrong. With [...]

Email and Direct Mail: A One-Two Punch that Delivers Results Want to increase the results of your direct mail campaigns? Try a combination [...]

Personalization Works—But You Have to Get It Right Studies consistently show that personalization works, but you have to get it right. Get it [...]