Keep the Conversation Going! When do you engage with your customers? Is it only when you want to sell them something? If so, [...]

5 Keys to Customer Acquisition Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s [...]

Are You Giving Your Mailing List Enough Love? Quick! If you had to identify the most important component of your marketing, what would [...]

Got Incentive? Are You Matching the Right Incentive to the Right Audience? Incentives can be critical to getting people to respond to your [...]

Why Invest in Customer Loyalty? 3 Reasons What’s the value of loyal customers? According to a study by Yotpo, loyal customers offer a [...]

What Are Customer Journey Maps Customer journey maps are step-by-step guides to how customers arrive at a purchase decision for your products. Think [...]

Why Great Content Matters Customers want authenticity. With so much power in their hands to research products and services online, they have little [...]

Before You Personalize, Do This! Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we [...]

3 Ways to Use Age Demographics in Targeting   When developing a direct mail campaign, we often take into consideration a person’s age [...]

3 Reasons to Use Direct Mail There are lots of reasons to use direct mail, and you may have heard many of them. [...]