Silos Are for Farmers, Not Marketers
Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places (silos), and these places often aren’t talking to each other. As a result, your marketing is less effective than it could be. Here are some […]
“Do You Really Know Me?” From: Your Customer
To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are. Let’s take an example from the world of sports. For example, when we think of hockey fans, we might think of demographics such as […]
Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!
For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many benefits. Self-mailers are created when a single piece of paper […]
WHAT IS TRENDING? The 5 Most Consistent Direct Mail Trends That are Still Working
The national direct mail database Who’s Mailing What! (WMW!) recently analyzed its database of more than 130,000 mail pieces to find the strongest, most consistent direct mail trends over the past 20 years. We’ve picked five that we think are most relevant to small to mid-sized businesses. How many of these do you see in […]
Lessons Learned from Real-Life Split Testing
Real-Life Split Testing – If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can find out what works best. Even […]
Why You Need a Web-Based Portal for All Marketing Collateral
Is it possible to have a single, web based portal for all marketing collateral? The answer is yes. Learn how in this guide. Marketing collateral encompasses a lot and, as a result, can be difficult to keep track of. Wouldn’t it be easier to have one place to see your company marketing and promotional tools? […]
Is Brand Awareness Worth the Investment?
We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it turns out, quite a lot. Here are the results from […]
5 Reasons to Invest in Personalized Print Over Time
No doubt—getting a quick boost in sales feels great. However, the biggest profits come from long-term customers who provide recurring revenue over time. This is particularly true when it comes to investing in personalized print. Here are five reasons to focus on recurring personalized print programs rather than “quick hit” campaigns: 1. Build relationships. To […]
Marketers Identify Their #1 Priority in the Next Five Years
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, to do. CX is your customers’ perception of how you […]
Top 5 Content Marketing Best Practices
You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print, this is often what drives them to check you out […]