Imprivia

MyCampaign

Create and deliver multichannel campaigns with an automated marketing system

MyCampaign is an automated marketing system that makes it easy to personalize a campaign and deliver it at the right time, to the right audience.

Automate the delivery of multichannel campaigns.

You set the message type and frequency MyCampaign delivers. Automated delivery makes the sending of your campaign effortless. Once the frequency (the rate at which delivery occurs) is set the system operates in autopilot and deliveries automatically begin. MyCampaign will always deliver on schedule and can even notify you when your marketing touch has been sent. No matter what types of deliveries you desire, MyCampaign can handle it. The system is built with multichannel capabilities. And can deliver marketing materials as printed items (letters, brochures, and postcards) and as electronic communications (emails, micro sites, and PURLS). Never again worry about delivering your message on schedule with MyCampaign.

Core Strengths

  • Automated delivery
  • Delivery notifications
  • Multichannel capabilities

Empower the local element of your organization with personalization.

MyCampaign’s personalization feature is based on a tiered profile system. Each profile (used to represent layers in your organization) is made up of user uploaded content and information. Content can include logos, images, and text. And together, multiple profiles are used to drive the messaging on templates. That makes it easy for local messaging and personalization to be added to the templates with your corporate elements. The result is messaging that speaks to your audience from every level of your organization. Use MyCampaign to speak with singularity in voice and familiarity with local messaging.

Core Strengths

  • Multi-layer profile system
  • Upload logos, images, and text
  • Local messaging

Use milestones to deliver the right message at the right time.

The milestone feature removes the complexity of tracking who gets what communication and when. MyCampaign uses milestones (an event marking a stage in development) to send the right message, to the right person, based on where they fall in your cycle. Milestones can be based on anniversaries. And different recipients can receive different messaging based on their milestone. A growing database of new or renewing customers is not a problem. The system automatically updates before every delivery to get the latest data. Deliver the right message, every time with MyCampaign.

Core Strengths

  • Milestones
  • Automatic data updates
40%

40%

Reduction in print costs and mail delivery time by eliminating errors associated with the use of multiple vendors.

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