Take your best snapshot
Don’t confuse QR (Quick Response) codes for geek novelty. These little jumbles of pixels have been packing data since 1994. Originally developed for tracking parts in vehicle manufacturing by Denso-Wave (a Toyota subsidiary), QR codes have reached mainstream status with an estimated 40%1 of consumers in Japan and a rapidly increasing presence in America.
“Yeah, so what’s the big deal?”
QR codes are a consumer friendly way for businesses to deliver information and promotions on products and services quickly and personally. No fumbling around on those small keyboards on your smart phone. A single snap from your smart phone’s camera and off you go to a landing page specifically designed for the product or service being marketed. At the landing page consumers usually have the options of purchasing the product or requesting more information. Another plus for a business is it’s potential for providing valuable marketing data and analytics from monitored interactions.
“Okay, but not everyone has a smart phone.”
True, but a recent Nielsen survey2 shows that smart phones will overtake feature phones in the U.S. by 2011. That translates to possibly placing your product on the screens of roughly 142 million3 web connected smart phones. Yeehaw!
Picture this, you’re at your favorite coffee shop hot spot waiting 20 deep in line to order last year’s caramel latte sensation. You’re inadvertently listening to some swanky mellowing music being played through the overhead speakers. You notice one of those QR codes dangling from a sign on the ceiling. You’re quick to draw your new smart phone and “snap”, your mobile screen flashes and 2 seconds later you and your smart phone are transported to a landing page that read’s “Purchase the CD of the artist currently playing at our local shop, through this new mobile web store and instantly receive a scannable coupon, on your device, for a free latte at checkout!”
Aren’t you glad you scanned?
1Garrison, Graham. "Unlock The Code." Canvas June 2010: 2-7. Print.
2Source: The Nielsen Company
3Based on CTIA's numbers that there are 285.6 million mobile
subscribers in the US at the end of 2009