Welcome To The Automation Generation
With today’s unpredictable economy, businesses across the board are embracing automation in an effort to operate more efficiently. It’s all part of a rising trend called Business Process Management (BPM). “The goal of BPM is to align organizations with the needs of clients,” explains Matt Novak, Vice President of BFC. “It’s an enterprise wide approach that automates various processes and improves efficiency and effectiveness through technology.”
While the thought of improving business processes is not new, the idea that a commercial printing company is a pioneer in the BPM movement, is. “BFC has always looked at new ways of solving issues our customers face,” Matt says. “Since we’ve consistently utilized the latest innovations in printing, it made sense to expand our expertise into web-based applications.”
The latest release in BFC’s suite of BPM products is a Data Collection & Fulfillment system. “The time is perfect for companies to explore creative strategies for cutting the costs of manual labor activities and incorporating more efficient methods of reaching their target audiences.” BFC is bringing customers solutions that start with data collection and end with marketing fulfillment.
BFC’s Data Collection & Fulfillment system is easily appreciated when demonstrated in a real-life scenario:
Case in point: A leader in health and life insurance needed to respond quickly to the requests of their prospects and current customers. With employees spending days assembling kits and responding to inquiries, prospects were being lost and customer satisfaction levels were sinking. As a national company with 41 offices and over 300 sales representatives, managing the fulfillment of these kits became overwhelming.
Enter BFC. After listening to the client’s needs and analyzing their current processes, BFC engineered a custom Data Collection website that eliminated manual processes. A postal validation tool was also incorporated to ensure prospect kits reached the intended recipients. BFC eliminated undeliverable mail, along with its associated costs and potential for lost sales. Next, BFC designed a web portal to utilize data records and variable print technology (VDP) to personalize membership cards, forms and applications and other materials for welcome kits. With BFC’s production and fulfillment capabilities, this client was able to outsource their entire program to a single source. In one year, they saved 30% or a quarter of a million dollars.
If your company has manual processes, you have an opportunity to increase revenue. Custom solutions from BFC can:
- Improve employee productivity
- Optimize business processes
- Improve marketing response and close rates
- Improve customer satisfaction levels
- Reduce labor employed in repetitive and/or time-consuming manual processes
- Provide real-time access to information throughout company
“In the end it’s all about service,” concludes Matt. “Our BPM tools help our clients run their businesses more efficiently and in turn provide better service to their own customers.”